Webinar: De-Mystifying Programmatic Digital Advertising
What does 'programmatic' mean in digital advertising? Is it machine-to-machine transactions, a stack of tools, human-guided advertising decisions and/or artificial intelligence? Considering that programmatic advertising is a hyper-growth, yet still nascent, space with many vendors jockeying for position, it continues to evolve, resulting in market confusion. This webinar, brought to you by Forrester and Centro, breaks down the programmatic landscape and de-mystifies the concept by providing practical definitions that agencies and marketers can use to shape their approach to digital media strategy and execution.
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